The secret? It’s all about your message. In this post I want to reveal to you three important elements of your message, I call them the 3 C’s of Client Attraction, and all three of them have to be in place in order for you to attract all the ideal clients you want.
Your message, in all its shapes and forms, either draws clients to you, or it pushes them away. In order to draw those ideal clients toward you, your message has to energetically match the needs of those people you engage with. It has to resonate with them and lead them to believe that you are the best solution to their problems or challenges.
Will you be a vibrational match for every person exposed to your message? No, of course not, but you can, and should, be certain that your message is doing everything it can to draw the maximum number of people into your world.
A good place to start is with what I call the “3 C’s of Client Attraction”.
The 3 C’s of Client Attraction
There are three very important elements of your message that have to be in place to help people realize that you are the best solution for them.
You have to…
- Be Clear
- Be Confident
- Be Compelling
Let’s look at them one at a time.
1. Be Clear
The first ‘C’ of client attraction is to be clear. Your message has to be clear and easy to understand. If your message is confusing in any way, prospective clients won’t find a reason to work with you. You may be the perfect solution for a person’s problems, but if they don’t understand what you do or how you can help them, they are apt to move on to someone who they do understand. You have to be clear about who you are, what you offer, and most especially, you have to be crystal clear about the solutions that you provide and the problems that you solve.
2. Be Confident
Confidence is the second ‘C’. Part of the image that you want to project as a professional, (and if you are taking money for your services you are a professional!), is confidence. You need to stand tall and act confident in all you do. Your marketing, your website, and even your interactions with people, should all present you as knowledgeable, capable, and confident in your abilities. Confidence, or lack of it, is easily picked up on by prospective clients, and influences them greatly.
3. Be Compelling
The third ‘C’ of client attraction is to be compelling. Being compelling is what causes those prospective clients to choose you over all the other solutions available to them out there. Being clear and confident will certainly help you be compelling, but it is really more about resonating with those prospects on an emotional level. The more you let your unique personality shine through in all you do, the more you let your desire to help be seen and felt, the more compelling your message will be.
When you include all three C’s of client attraction in your message you strengthen the attraction factor that draws your ideal clients to you. You give them reasons to choose to work with you, and as a result you get more clients faster!