Want to create a deep, personal connection with your email readers? One that nurtures them and draws them into your world? In this post you’ll learn 3 things you can do to help your emails bridge that gap between you and your subscriber.
Your email readers can potentially be the core of your thriving community of fans – if you are able to connect with them on a deep and meaningful level. Here’s how to make sure that you are doing everything you can to make that personal connection with each and every one of your email subscribers.
1. Stop saying “I” in your emails
In order to engage your reader you have to make them feel as if your email is all about THEM. Yes, your readers like you and they want to learn more about you, but what they really want to know is what’s in it for them. If you are filling your emails with ‘I’s – as in,
I am doing this…
I have this for you…
I want you to see this…
I think you’ll love this…
Well, all of those ‘I’s are going to turn off your reader.
It’s not that you shouldn’t ever use the word ‘I’ in your emails – you should! But think about your real life conversations. How much do you love it when the person you are talking to is saying, “I…, I…, I…, I…” ? Not much I bet. You don’t feel involved. It becomes one-sided. You lose interest.
You don’t want that to happen with your emails. So, use the word “I” in moderation!
2. Speak directly to your reader
This is the most powerful thing you can do to grow that personal relationship with each individual reader. Yes, your reader probably knows that she is a part of a larger group of people getting the same email, but you don’t have to remind her of that by saying things like, “You guys” or “You all” or “I wanted to make sure you girls all saw this”.
Write your emails as if you are speaking directly to one person. Again, think about your real-life conversations. When it is just you and another person talking, you don’t talk to them in the plural, right? Probably not. So, don’t do it here either.
If you have trouble writing your emails so that they seem personal, try this: Just imagine your ideal client or customer and write the email as if you were talking to that person. The difference is amazing! People like a direct connection. They don’t like feeling as if they are just a nameless part of a crowd.
3. Use personalization
You can take that direct connection one step further by personalizing your emails. Call your reader by name, (in an appropriate way and at the appropriate times), and they can’t help but to feel that you are speaking directly to them. This is easy to do with most email providers. You simply drop a tiny piece of code into your email where you want your reader’s name to appear, and when you send the email, your email provider replaces that code with your reader’s name.
Calling someone by name is a powerful and quick way to create that connection you are trying to make.
The key to using personalization successfully is to use it in moderation. Go back to those real-life conversations. You might use someone’s name at the start of a conversation, but you probably don’t keep using it again and again.
Keep it personal
Email is hands down the best way to nurture your community and grow your business, and it works best if you keep it personal, keep if feeling as if you are having a private conversation with your reader. The tips I’ve shared today will help you do just that! Of course, there are a lot of other pieces to your marketing pie, so…
I’ve created a free checklist that will help you get in front of your ideal clients so you can welcome them into your world and help them on that path of knowing, liking, and trusting you enough to want to work with you. It’s packed with tons of ways that you can use to reach your ideal clients – powerfully and consistently. Just enter your name and email below and I’ll send your “Thriving Practice Marketing Checklist” to you right away.
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