Marketing Mistakes – Comment Bombing Other People’s Posts on Social Media

Social media can be a wonderfully productive place to market your services… if you approach it from a heart-centered place and you keep yourself in the light! Don't comment bomb other people's posts!Unfortunately, there are a lot of marketing tactics out there that are not so heart-centered, and the truth is that some of them can do you and your practice more harm than good. In this post I’m going to talk about one of those tactics, ‘comment bombing’. We’ll look at what it is, and what to do if it happens to you.

What is comment bombing?

Comment bombing is the act of posting an irrelevant comment, usually an advertisement, in a comment thread underneath someone’s post on a social media site. It is done to steal readers who are interested in the original post.

Let me show you a recent example I ran across on Facebook. I have blacked out the names and website info of the people involved because my intent with this post isn’t to shame or name anyone, but rather to make you aware that this happens and let you know what to do if it happens to you.

This is an actual screenshot of a comment bomber in action, taken from a spiritual advertising group on Facebook.

As you can see, Jennifer posted a text ad in the group, offering a nice deal on a package of readings, (which seems wildly underpriced to me, but that’s another conversation, lol ) Anyway, Jennifer posts her ad, hoping to entice some group members to take advantage of her offer, and then… along comes Charlotte.

An recent example of comment bombing.

A comment bomber in action.

Charlotte leaves a comment on Jennifer’s post, but it’s not the kind of comment you would expect. You might expect someone to inquire about Jennifer’s readings, or maybe to leave a word of encouragement, like “Wow, great offer”.

But nope.

Charlotte the Comment Bomber had other plans.

Charlotte comments on Jennifer’s advertising post by offering readers her own FREE reading, and shares a link to her website.

Say what?

I don’t even know where to begin with this. I mean, are you kidding me? How un-spiritual can you possibly be? In the same amount of time it took to piggy-back on someone else’s post, Charlotte could have posted her own advertisement. Remember, this happened in an advertising group.

Now, I’ll be honest. At first I thought Charlotte was just misguided. Perhaps she read or heard that this was a good idea to try. After all, there are a lot of marketing coaches out there teaching some crazy stuff – stuff that’s not very heart-centered. So maybe she’s doing this because no one told her it wasn’t a nice way to market.

So I click through to the link she shared and quickly realize that there is much more going on here than just simple comment bombing. The website she links to has her picture on it, but is using a totally different name. So, I go back to Facebook, where with two clicks I do a quick Google image search on Charlotte’s profile picture. Surprise, surprise! Google shows me pages and pages of results with Charlotte’s photo, dozens of them from various stock photo sites, the rest from sites and articles that have used that same stock photo.

Oh yeah, that Google image search also showed a bunch of Facebook profiles using that stock image.

This is one of those sleazy tactics that I just don’t understand, and in this case it turned out to be a darker mess than I originally thought. I’m not saying that the person on the other end of that website doesn’t have amazing gifts. They very well may. But the way they are marketing is probably doing them more harm than good.

Unfortunately, this is only one example of comment bombing that I’ve seen lately. There are many others out there. They show up on Facebook, YouTube, Instagram, and pretty much any site that allows commenting. People also comment bomb the comments on people’s blogs!

Anyway, I’m pretty sure that if you are reading this post you are not the type of person to jump on someone else’s post for your own purposes! So let’s talk about what to do if someone comment bombs one of your social media posts.

 

What should you do if you get comment bombed?

Hopefully none of your social media posts will ever be comment bombed. But if it happens to you there are a couple of things you can do.

Delete, Block, and Report – You definitely want to delete the offending comment, that’s for sure. But you also want to take steps to prevent it from happening again, so you should block the person if you are able, and report it if there is someone to report it to. Taking a screenshot before you delete it will often help you report it if you need to.

It shouldn’t happen on your own blog, because you should have your blog set so that you have to manually approve comments, but if for some reason it does happen, you can always block people by email address.

If it happens on Facebook you can block people from seeing and commenting on your posts. If it happens in a group you should let the group admin or moderator know what happened. Especially in active groups, admins don’t always have time to read every post and every comment. But most want to know when people are spamming or scamming in their groups.

Whatever you do, don’t let your emotions get the best of you. At first you might feel offended or violated or angry. That’s okay, just breathe through it and then take action to clean things up.

You’ll never be able to avoid all the jerks and trolls and mean people in the world, they are going to show up. Maybe it’s to help us learn a lesson, maybe it’s just because there are so many of them, but all you can do is choose to take the heart-centered path in all you do.

 

Want to hang out with other cool practitioners and have fun sharing, learning, and growing our businesses together? Come join the Growing Your Holistic Business Facebook group!

 

Bob-headshot-240x300Bob Crawford is a holistic business coach, helping lightworkers, healers, and other spiritual entrepreneurs learn how to attract more clients and make more money, while still remaining authentic and heart-centered. “Because growing your practice should be as fun and rewarding as the work your were called to do!”

 

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Can You Spot the Huge Marketing Mistake in this Ad?

Sometimes we make a marketing mistake in our message that pushes people away rather than draw them in.  This is one of those times.

The marketing mistake in an ad

Are you making this mistake in your marketing?

Did you find it yet? It’s a common problem that shows up in many different ways. It’s what I call a ‘mixed marketing message’.

I’ll give you a hint… it’s in the copy on the phone.

If you look at the phone, you’ll notice the header of the signup page on the phone says “Daily Nutrition Tips”, but the copy below says, “Sign up for weekly tips!”.

Which leaves me confused and with a couple of questions. Am I signing up for weekly tips or daily tips? Maybe I’m signing up for weekly tips, but you are going to trick me and email me daily? I’m not sure. As I said, I’m confused.

Which is the last thing you want your people to feel when they are engaging with you or your marketing!

Confusion leads to indecision, which leads to a lack of action. Confused people don’t sign up for things and they certainly don’t buy things.

This obvious mixed message stood out like a sore thumb to my eye.

This example of a mixed marketing message is from Aweber, my email service provider. On their log-in page they rotate various ads and promotions, and this particular ad showed up recently. I’ll be honest, I didn’t even glance at it the first few times it showed up. I already use their Atom app, (which let’s you add people to any of your Aweber email lists right from your smartphone, and which is great for live events and workshops!), so I didn’t really pay attention to the ad.

But then the other day I actually paused before logging in and read the ad.

I was a little surprised to see Aweber making this common marketing mistake in their advertising, but on the other hand, I know that identifying a potential mixed marketing message can be difficult.

But a mixed message can really hurt your marketing efforts.

In this case, I’m already a loyal customer, so I’m not going to leave Aweber just because they made a marketing mistake. They just made a poor choice in the opt-in example they chose to use in their ad.

The bigger lesson, and the one that applies to you and your practice, is the opt-in itself.

Close up of the marketing mistake in this Aweber ad.Imagine that same opt-in offer on a website. Imagine it on your website.

Take out the word nutrition and substitute it with a word from your modality. Maybe you don’t offer nutrition tips, maybe you offer exercise tips, or wellness tips, or meditation tips, or energy clearing tips.

The result is the same.

It doesn’t matter what you put there in place of nutrition, because the mixed message comes from the words ‘daily’ and ‘weekly’. They don’t match, which interrupts the flow of the message. And anytime you disrupt the flow of the message you are trying to communicate to potential clients or customers, you are putting roadblocks between you and your desired outcomes, as well as between your clients and their desired outcomes.

Mixed marketing messages show up in many ways.

In this example, the mixed message is in the form of the words, or copy, that is being used. But it can also show up in other ways too. Here are a few of the more common ones.

  • Broken promises. Integrity is everything when it comes to growing your practice. It will make or break you. If you tell people signing up for your list that they’ll receive x,y, and z, but you only give them x and y – that’s sending a mixed message.
  • The tone of your message. If you come across as friendly and down to earth in your emails and postings, but then when you try to sell your services or products you find yourself speaking in an entirely different way – that’s sending a mixed message.
  • Inconsistencies in your website appearance. If different pages of your site have a different look and feel than the others – that’s sending a mixed message.
  • Social presence. Mixed marketing messages show up here quite a bit, especially when your social persona – the image you put forth through your profile, pictures, and postings – doesn’t match the image you present through your website and email.

If you want to grow your practice, avoid sending mixed marketing messages.

There are people out there who want and need your special gifts and talents. The best way for you to reach them and help them learn to trust you enough to hire you or buy from you, is to be super consistent in all that you do.

In fact, your marketing should be so consistent that no matter where people find you, whether they stumble across a post of yours on Facebook, or they visit your website, or they follow your Instagram feed, or they attend a class or workshop with you, the image they have of you is the same.

The more consistent your message is, in all the many forms that your message takes, the less likely it is that you’ll make this marketing mistake in your practice – and the more likely people will be to jump into your world!

I’ve created a free checklist that will help you get your message out there in a big way. It’s packed with tons of ways that you can use to reach your ideal clients – powerfully and consistently. Just enter your name and email below and I’ll send your “Thriving Practice Marketing Checklist” to you right away.

 

Bob-headshot-240x300Bob Crawford is a holistic business coach, helping holistic practitioners and other heart-centered business owners create a thriving practice by learning how to attract more clients and make more money, while still remaining authentic and heart-centered. Learn more at: www.growingyourholisticbusiness.com