Do you have a message to share with the world?
Is your message being heard?
Unless the world knows about you, your message is most likely going unnoticed.
This doesn’t mean that your message isn’t valuable. It simply means that the people who need you and your unique talents don’t know about you – yet!
You can change that and get your message in front of the people who need you most by implementing a few easy strategies today.
Make Sure Your Message Is Crystal Clear
Are your prospective clients clear on what you offer? Do they know what results they will get from working with you? If your message is vague, it is not going to engage or connect with people. On the other hand, if you are crystal clear about what you do and what fantastic benefits your clients receive, you will draw to you those people looking for those benefits.
It doesn’t matter whether you are a coach, a healer, or an energy worker. The clearer you make your message, the more it will impact the right audience. Learn to think in terms of solutions. Your clients don’t come to you because they like hanging out with you, they come to you for a specific solution to a specific problem.
Here is an example:
Who would you be more likely to choose if you were looking for someone to help you overcome the pain of a devastating divorce?
Practitioner #1, a Life Coach who offers ‘spiritual life coaching for life’s challenging times’.
Practitioner #2, a Life Transition Coach who ‘helps divorced women and men overcome the challenges of being single again by reclaiming their power, resetting their priorities, and letting go of their emotional baggage’.
The clearer message will win out every time. To grow your business you have to be sure that your message, your statement to the world about who you are and what you do, is easy to understand. That’s why one of the first things clients work on in the Growing Your Holistic Business Coaching Program™ is developing a framework that showcases their unique talents so that those perfect clients are naturally drawn to them.
Spread Your Message Far and Wide
The only reason you don’t have a full practice right now is that not enough people have heard about you. Once you have a clear message to share with the world… you have to get out there and share it with the world!
Take advantage of the many opportunities that today’s technology offers you to share your message in a really big way. With the internet and the global economy, it is possible to run an international business right from your kitchen table. Even if you only work with clients in person in your home town, you can still attract new clients and reap other benefits by having an online presence.
There are many avenues available to you that are filled with people who could be your ideal clients. The only way for them to notice you, is for you to get in front of them. Create a website. Use social media, write a book, host your own internet radio show, put on workshops or seminars. It doesn’t matter what you do, as long as you get out there and do something.
One of the best compliments I have received to date, came from a man I met at a Holistic Expo. “I know you,” he said, “You’re Bob Crawford. I see you everywhere online.” That is the kind of response you are looking to achieve.
The more different places and the more different formats you use to share your message, the more people you are able to reach, and ultimately the more clients you will attract into your practice.
Be Authentic and Heart-Centered
From the words you use in your marketing to the actual services you provide, you should strive to be authentic and heart-centered in all you do. This is the underlying principle that the Growing Your Holistic Business System is built upon. Coming from your heart, consistently and with intention, will have a dramatic impact on your practice. The holistic field is different than almost any other, and your potential clients are more in tune with energy and vibrations than most people, and as a result, they are quick to make decisions based on their feelings.
Traditional marketing doesn’t work in the holistic field. Flashy, over-hyped messages with lots of empty promises only serve to push clients away. So what does work? An authentic message that is clear about who you are and the results you offer. When you come from your heart, your potential clients feel it and respond to it. You get more perfect clients, your practice fills to capacity, and you are able to spend more time doing what you love to do.
If you need help, the Growing Your Holistic Business Coaching Program™ is your best solution. Using only authentic and heart-centered strategies and tools, I will walk you step by step though the process of creating your unique and compelling message. Together, you and I will craft your message, and you will learn how to get both you and your message out in the world in a really big way. Click here to learn more.