Are you trying to figure out how to optimize your website so that it helps attract more new clients and customers to your business? That’s great! There are lots of things you can do to make your site more efficient, but there is really only one place to start when it comes to optimizing your website to make it more client attractive: Your website’s purpose. To be successful, your website needs a clearly defined purpose.
What is Your Website’s Purpose?
You should think of your website as your silent partner in success, because when optimized correctly and given a definite purpose, your site will work tirelessly for you day in and day out.
There are many different types of websites, serving vastly different purposes. Which type you choose for your site depends on your type of business, your online strategy, and what you want your site to do. Here are some of the common purposes websites can serve:
- Lead Generation Sites- Lead generation sites are designed to get people to sign up for an email list or to fill out a form to receive more information.
- Sales or eCommerce Sites – Websites where the main focus is on selling products or services. Includes shopping sites, store fronts, catalog sites, affiliate marketing sites, and
- Informative / Educational Sites – These are sites created to share information about a particular topic.
- Community Sites – Unlike the other types of sites, community sites are created for people interested in a topic to gather and share and learn.
You should think of your website as your silent partner in success
Confused Visitors Don’t Stick Around
What do you want your site to do? What do you want to have happen when a new visitor arrives at your site? If you don’t know, your visitors won’t know either. They will just become confused and click away somewhere else.
You have to decide what purpose you want your website to serve. The clearer you are on what you want from your site, the more strategic you can be about creating, adding, or changing the various elements of your site to be in alignment with that purpose.
Be Strategic About Your Website’s Purpose
How about your website? Did you create your site with a definite purpose in mind? (If you don’t have your website up yet, check out my resource page for my recommended web services!) Many websites are put up quickly and without a lot of thought about the overall purpose of the site. People add elements to their site in a random way with no strategy. Maybe they see something on another site that they think they should be doing, or they hear or read something that recommends a particular website strategy.
The problem with that approach is that sometimes these website elements and strategies conflict with each other. Your visitor, who you have worked hard to get to your site, gets confused and leaves.
Decide What You Want From Your Website
The number one place to start when learning how to optimize your website is to get clear on the purpose you want your site to serve. Whether you are starting from scratch or trying to improve an existing site, you have to decide what you want your site to do, then examine your site to see if all the parts you put in place are actually contributing to that purpose.
The clearer you are about what you want your website to do, the better you will be able to create a site that attracts visitors and the more likely those visitors will be to stick around and learn more about you and what you do – which ultimately leads to more new clients and a more profitable business for you!