What should I be focusing on? That’s a question that comes up a lot when you are trying to grow your business. And of course, the answer is different for everyone, it depends upon your goals, right?
This is where so many practitioners get off track and wind up feeling overwhelmed and frustrated.
They focus on the wrong things.
If you are seriously trying to grow your practice, you have one main priority:
Everything, and I mean everything, in your business depends upon you being able to attract new people who need your services.
Yes, there are lots of things you can and should be doing, but at the end of each day, you have to ask yourself if what you’ve done directly related to attracting clients.
Because if you haven’t done that, nothing else matters.
Now, I’m not saying all those other things aren’t important – they are! But I see way too many practitioners spending their time ‘getting ready’ to have a business, and not actually having a business.
Act Like a Business
The secret to growing your business is to start acting like a business right now – even if you don’t feel ready. Even if you don’t have a perfect website. Even if you don’t have a fancy sales funnel set up. Even if you don’t have a huge email list yet. Even if you _______ (fill in the blank with your special excuse for not getting serious about your business).
You can spend a lot of time, energy, and money working on your business, but the truth is that if you aren’t attracting clients who are willing to pay you what you are worth, you are probably not focused on the right things.
That’s what you need to get good at. Choosing how to invest your precious time, energy, and money.
How to Attract Clients
If you don’t have clients, and you want clients, then the bulk of your focus HAS to be on actions that get you in front of people who need your services so that you can make them an offer.
Client Generating Actions!
That is what really matters most!
Already have a marketing plan or business model? Then get busy on the client generating actions you’ve chosen and focus on them.
If you’re not sure where you should be focusing your attention right now, if you’re not sure what your client generating actions should be, just message me, I’ll be happy to have a short chat and maybe guide you in the right direction.
Focus on what really matters!
I’ve created a free checklist that will help you get in front of your ideal clients so you can welcome them into your world and help them on that path of knowing, liking, and trusting you enough to want to work with you. It’s packed with tons of ways that you can use to reach your ideal clients – powerfully and consistently. Just enter your name and email below and I’ll send your “Thriving Practice Marketing Checklist” to you right away.
Want to hang out with other cool practitioners and have fun sharing, learning, and growing our businesses together? Come join the Growing Your Holistic Business Facebook group!
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Thanks, you rock!