3 Surprising Places Your Ideal Clients are Hiding

Where are your ideal clients hiding? That’s the million dollar question, and looking for your perfect people can have you scrambling all over the place, trying all sorts of things, and struggling more than you have to. In this post I’ll share 3 surprising places where your ideal clients are, and show you how to reach them.

cat hiding

#1  Your ideal clients are hiding in your email list

It’s true. Sometimes, we can’t see the abundance that is right in front of us. But the first place you need to look for your ideal clients is without a doubt your email list.

Your email list is full of people who have already said they are interested in what you offer. If you nurture the people on your list, if you love them up and share your best stuff with them, you will find that some of them want to go deeper with you.

Stay in touch with the people on your list. Educate them, share with them, make them laugh, make them cry, and occasionally offer them your services or products.

This is the entire reason for your email list in the first place – to have a sacred space for people to learn about you and what you do, for them to get to know you, to like you, and eventually to trust you enough to step forward and work with you.

#2 They are also hiding in your social media circles

You might not think it surprising that your ideal clients are on social media. What is surprising is that many practitioners don’t go deep enough on any one social media platform to really connect with people on a heart level.

Some practitioners treat their social media profiles as nothing more than extra large business cards, and don’t ever engage with the people they are trying to reach. All they do is post offer after offer after offer.

Other practitioners bounce from site to site, trying to be everywhere. In the process, they spread themselves too thin, and again, they are unable to make those deep connections that result in clients.

You certainly need to have a presence on the major sites, as well as any niche sites relevant to what you do, but choose one or two or three platforms and focus your efforts there. Learn how the sites work. Learn where people gather, and then join in, engage, and be seen as a helper and not a pesky marketer.

#3 Your Ideal Clients are also hidden among your peers

My wife Donna Marie is a psychic medium, and way back when she first started offering readings, I was surprised to discover that other psychics were coming to her for readings. I’m not sure why this surprised me, because Donna Marie and I have gotten many readings from many different people over the years.

But it only makes sense.

Healers need healing, coaches need coaching, massage therapists need massages… everybody needs help in one form or another! In fact, your peers might be where some of your best clients come from. As a bonus, because your peers are already in business, they are more likely to respond favorably to requests for testimonials, collaborations, or other opportunities!

The fact is, your ideal clients are everywhere, often hiding in plain sight. The key to finding those perfect people for your services and programs is to realize that it is not about you finding them at all!

No, your ideal clients have to find you. Yes, you have to put yourself in front of them, but no matter how juicy your offerings are, it isn’t until they grow to like and trust you that people will step forward and say YES!

So, nurture the people on your email list, engage and grow your social circles, and connect with your peers. Do that consistently and you will discover that your ideal clients haven’t really been hiding at all. They’ve just been waiting for you to shine your light a little bit brighter!

I’ve created a free checklist that will help you get in front of your ideal clients so you can welcome them into your world and help them on that path of knowing, liking, and trusting you enough to want to work with you. It’s packed with tons of ways that you can use to reach your ideal clients – powerfully and consistently. Just enter your name and email below and I’ll send your “Thriving Practice Marketing Checklist” to you right away.

 

Bob-headshot-240x300Bob Crawford is a holistic business coach, helping holistic practitioners and other heart-centered business owners create a thriving practice by learning how to attract more clients and make more money, while still remaining authentic and heart-centered. Learn more at: www.growingyourholisticbusiness.com

Want More People to Follow You Back on Instagram? (How to get more Instagram Followers)

Do you want more people to follow you back on Instagram? Instagram can be a great tool to help build a thriving community around your brand or business, but I hear lots of complaints from practitioners and

business owners that it’s hard to get more Instagram followers. In this post I’ll show you how to easily increase the number of people who follow you back on this popular social site. Continue reading

GHYB-003: Growing Your Holistic Business with Social Media

Episode 3 of the Growing Your Holistic Business Podcast - Growing Your Holistic Business with Social Media

GYHB 003: Growing Your Holistic Business with Social Media

Social media should be an important part of your overall marketing plan. When it comes to growing your holistic business, social media can either be a powerful way to get in front of new, prospective clients and customers, or it can be a total time and energy suck that gives little in return. It all depends on how you use it. In this episode, you’ll learn simple strategies that will help you maximize your social media efforts – in an authentic and heart-centered way. Continue reading

How to Get More People on Facebook to Watch Your Videos

How to get more people on Facebook to watch your videos.There is a simple strategy you can use to instantly get more people on Facebook to watch your videos.  I stumbled on this relatively unknown idea about a month ago on a marketing blog. Once I read it, it made perfect sense, and I knew I had to try it out. Now, a month later, I know for sure that this strategy works and I want to share it with you. The bottom line is that if you want to get more people on Facebook to watch your videos, you have to stop sharing your videos on Facebook. Continue reading

4 Social Media Tips to Grow Your Holistic Business

Using social media to grow your holistic businessAre you using social media to grow your holistic business?

Is it working for you? Or do you find yourself wasting a lot of time on those social sites? When it comes to growing your holistic business, to actually putting paying clients into your practice, social media is either the greatest thing since sliced bread, or it’s a total drain on your time and energy without giving you a lot in return. It all depends on what you are doing on those social sites that makes all the difference in the world. Here are four simple ways to give your social media efforts a boost so you can begin reaping the benefits of these powerful social sites.

1. Don’t be a bump on a log

The whole point of social media is to connect and share with people. It’s not enough to simply post on your profile every day – no matter what you are posting. Engage other people, ask questions, join conversations, be a participant! Like, comment, and share other people’s stuff too. The more you interact with others, the more exposure you receive and the more noticed you will become.

2. Use pictures and images

Social sites are intensely graphic oriented, and posts with pictures or images get tons more likes and shares than text posts do. Try to mix it up and post using a variety of different types of media. In a recent post I shared 3 online graphic tools that can help you jazz up your images. While we’re talking about images, always be sure to use a recent photo of yourself in all your profiles.

3. Be a real person

Businesses don’t have conversations with people. People have conversations with people. I see this all the time on Facebook. I get tons of ‘friend’ requests from people hiding behind a business name. Don’t hide. Be yourself! A friend request from XYZ company gets a quick reject from me, but a friend request from Jane Doe, owner of XYZ company or who works at XYZ company would be accepted.

4. Send them to your website

The ultimate goal of your social media use is to drive people back to YOUR website where they can learn more about you and what you do. Your website is where you have control and is where you are able to offer them things like your ezine or newsletter. So be sure to include links to relevant and useful information that is on your site in a good portion of your postings. Just don’t overdo it or you risk coming across as too sales-y and pushy.

If you are an active participant in your social media circles, you provide a good mix of useful content, and you consistently drive people back to your own website, you will find the time and energy you focus on social media will be well worth it, as more and more people, some of whom will become clients, are exposed to you and choose to follow you in one way or another. As you attract more and more people, and as they share you with their friends, your growth multiplies over and over. Social media, done right, can, and should be, a big part of your overall plan to grow your holistic business.

 

Bob-headshot-240x300Bob Crawford is a holistic business coach, helping members of the holistic community take their practice to the next level by attracting more clients and making more money, while still remaining authentic and heart-centered. Learn more at: www.growingyourholisticbusiness.com