How to Get More People on Facebook to Watch Your Videos

How to get more people on Facebook to watch your videos.There is a simple strategy you can use to instantly get more people on Facebook to watch your videos.  I stumbled on this relatively unknown idea about a month ago on a marketing blog. Once I read it, it made perfect sense, and I knew I had to try it out. Now, a month later, I know for sure that this strategy works and I want to share it with you. The bottom line is that if you want to get more people on Facebook to watch your videos, you have to stop sharing your videos on Facebook. Continue reading

4 Social Media Tips to Grow Your Holistic Business

Using social media to grow your holistic businessAre you using social media to grow your holistic business?

Is it working for you? Or do you find yourself wasting a lot of time on those social sites? When it comes to growing your holistic business, to actually putting paying clients into your practice, social media is either the greatest thing since sliced bread, or it’s a total drain on your time and energy without giving you a lot in return. It all depends on what you are doing on those social sites that makes all the difference in the world. Here are four simple ways to give your social media efforts a boost so you can begin reaping the benefits of these powerful social sites.

1. Don’t be a bump on a log

The whole point of social media is to connect and share with people. It’s not enough to simply post on your profile every day – no matter what you are posting. Engage other people, ask questions, join conversations, be a participant! Like, comment, and share other people’s stuff too. The more you interact with others, the more exposure you receive and the more noticed you will become.

2. Use pictures and images

Social sites are intensely graphic oriented, and posts with pictures or images get tons more likes and shares than text posts do. Try to mix it up and post using a variety of different types of media. In a recent post I shared 3 online graphic tools that can help you jazz up your images. While we’re talking about images, always be sure to use a recent photo of yourself in all your profiles.

3. Be a real person

Businesses don’t have conversations with people. People have conversations with people. I see this all the time on Facebook. I get tons of ‘friend’ requests from people hiding behind a business name. Don’t hide. Be yourself! A friend request from XYZ company gets a quick reject from me, but a friend request from Jane Doe, owner of XYZ company or who works at XYZ company would be accepted.

4. Send them to your website

The ultimate goal of your social media use is to drive people back to YOUR website where they can learn more about you and what you do. Your website is where you have control and is where you are able to offer them things like your ezine or newsletter. So be sure to include links to relevant and useful information that is on your site in a good portion of your postings. Just don’t overdo it or you risk coming across as too sales-y and pushy.

If you are an active participant in your social media circles, you provide a good mix of useful content, and you consistently drive people back to your own website, you will find the time and energy you focus on social media will be well worth it, as more and more people, some of whom will become clients, are exposed to you and choose to follow you in one way or another. As you attract more and more people, and as they share you with their friends, your growth multiplies over and over. Social media, done right, can, and should be, a big part of your overall plan to grow your holistic business.

 

Bob-headshot-240x300Bob Crawford is a holistic business coach, helping members of the holistic community take their practice to the next level by attracting more clients and making more money, while still remaining authentic and heart-centered. Learn more at: www.growingyourholisticbusiness.com

 

3 Free Graphic Tools to Boost Your Social Media Posts

3 free graphic toolsAre your social media postings getting noticed?  Or do you sometimes feel that your message is disappearing into the cosmos and not being heard? Here are 3 free graphic tools that will boost your social media posts.

Why use graphics? If you want your message to stand out among the zillions of posts, tweets, and updates being posted to the internet every day, you need to include a fair amount of graphics or images in your marketing mix.

The internet is a visual medium, and social media posts that include images tend to get ‘likes’ and ‘shares’ at a much higher ratio than plain text messages do.

The problem is that, unless you are a graphic artist, creating interesting images to use in your social media posts can be difficult and time consuming.  Luckily, you don’t have to struggle any longer. There are several great sites on the web that can help you make snazzy, good looking images and graphics that you can use on your favorite social sites.

The three sites below all provide graphic solutions, and they all have free options that you can use without spending any money.

 

1.  Canva.com

Canva.com

Canva.com

Canva is one of the most robust of the free tools out there.  It has tons of free options to play with and you can make some pretty amazing graphics, although they do offer a lot of premium elements for sale too.

You can start with one of Canva’s default layouts or begin from scratch and design almost anything you want.  Everything is customizable, from the image size to the fonts, plus they give you lots of graphical elements to use in your creation. You can even upload your own images, or connect with Facebook and use any of your Facebook images.

The site is pretty intuitive, but they have some tutorial videos if you need help getting started. I use canva.com to make a lot of the images I use around the web.

 

2.  PicMonkey.com

PicMonkey.com

PicMonkey.com

PicMonkey.com is a photo enhancement tool with plenty of bells and whistles that you can use for free. Upload one of your own images and start having fun. You can add text, frames, and play with filters and other effects.

Turn your ordinary pictures into eye-catching images you can share on your social networks. Like the other tools, PicMonkey also offers a paid option, but even their free stuff is great. You’ll find endless ways to spruce up your pics and images.

 

3.  Quozio.com

quozio

Quozio.com

Using famous quotes is a popular way to create social media images and Quozio.com is a quick and easy way to do just that.

Choose your background, type in your quotation and author and you’re done! Although there are no editing options and only a limited number of free templates, you will still be able to make plenty of unique images.  Great for sharing your favorite quotes, or even for a line or two from one of your blog posts.

You’ll be surprised at the boost your social media posts will get once you start taking advantage of these 3 free graphic tools! Eye-catching images and graphics add a whole new element to your message – plus they get shared a whole lot more! And getting your message shared is the whole point of social media, isn’t it?

There are tons of other tools available on the web, these are just three that I like to use. What do you use to create images for your social media postings? Let us know in the comment section below. (Feel free to share too!)

 

Bob-headshot-240x300Bob Crawford is a holistic business coach, helping members of the holistic community take their practice to the next level by attracting more clients and making more money, while still remaining authentic and heart-centered. Learn more at: www.growingyourholisticbusiness.com

 

Holistic Business Coaching – Outer Circle Call Replay

events-coverEach month I hold an open Q&A call for any holistic practitioner who wants or needs help attracting more clients, making more money, and creating more freedom from their business.  I don’t usually post the recordings, but the call this week was a great one! There is a lot of info in this call that you can apply to your practice to change the results you are getting. Because I know that you will benefit from listening to it, I have decided to share it Continue reading

3 Ways to Use Social Media to Grow Your Holistic Business

3 ways to use social media to grow your holistic businessAre you using social media to grow your holistic business? More specifically, are you using social media in a strategic way to attract more clients to your practice? Social media sites can be an excellent source of new prospects and clients, but can also be a huge waste of time and effort if you aren’t doing it right. Here are a few ways to use social media in a positive, heart-centered business building manner.

 

Be Intentional
It is so easy to get distracted by all the fun and interesting things being posted by your friends on social sites,  I know how that is! You jump on a site to post something and before you know it you are clicking and clicking away on everyone else’s stuff – and while that might be fun, it isn’t doing a lot to help you attract clients – so it is up to you to set limits for yourself.

The solution is to be intentional about your social media use. Schedule specific times when you will use social websites for business purposes and stick to it. Use that time to post your own content and links, to participate in relevant conversations, and to write and reply to business related messages. The more intentional you are about your social media use, the better results you will get from the time you spend.

 

Be Relevant
When using social media to promote yourself or your holistic business it is important to keep the majority of your postings relevant to you and your field of expertise. The biggest problem most people have on social sites is separating their personal lives from their business presence online. This is especially true on the bigger sites like Facebook, where your personal profile is an integral part of what people see. The idea is that you want to think about the image you are projecting to prospective clients and customers. Is the image they are perceiving in alignment with how you want them to see you and your business?

While there is nothing wrong with sharing your interests with your online community, the main focus of what you post and share and comment on should be related in some way to what you do and what solutions you offer. That is how the people who need you and your unique talents will be able to find you.

 

Be Consistent
The best way to maximize your use of social media to grow your business is to be consistent in the way you post. It is important to post on a regular basis. Of course you don’t want to over do it, and post so much stuff that you drive people away, but you also don’t want to post too infrequently either. Do that and they forget about you or see you as an inconsistent person. The key is to find a middle ground that keeps you in front of your prospects.

Remember, people don’t buy from strangers, they buy from people they know, like, and trust. Each posting you make, each comment you leave, each link you share back to your resources, all help people know you, like you, and trust you – and when that happens, they’ll be much more likely to choose you if you have the solution to their problem.

 

Put It All Together
Each of these three strategies, being intentional, being relevant, and being consistent, will help you get the greatest benefit out of the time you invest in using social media to grow your holistic business – or any business for that matter.  Social sites can be a great source of new clients or customers, but only if those prospective clients and customers perceive you as the solution to their problems. So get strategic about your social media use and you too can begin attracting an abundance of new clients and customers to your business.

 

Bob Crawford is a holistic business coach who helps practitioners, solo entrepreneurs, and small business owners grow their business, attract more clients, and make more money – all by using heart-centered strategies that focus on remaining authentic. Learn how Bob can help you take your business to the next level by clicking here:
Growing Your Holistic Business.