025 – How to Leverage Your Most Precious Resources

Learning to manage your resources is essential if you want to grow your practice. On this episode of the Growing Your Holistic Business Podcast you’ll discover how to leverage your most precious resources – your time, energy, and money.

How to leverage your most precious resources.

025: How to Leverage Your Most Precious Resources

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024 – 5 Power Tips for Using Facebook Groups to Grow Your Business

Are you using Facebook Groups to increase your exposure and get yourself in front of tons of new people? If not, you should be! On this episode of the Growing Your Holistic Business Podcast I will share with you five powerful tips that will help you get better results, be seen by more people, and increase the engagement you get from Facebook groups.

5 Power Tips for using Facebook Groups to grow your business.

024: 5 Power Tips for Using Facebook Groups to Grow Your Business

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Marketing Mistakes – Comment Bombing Other People’s Posts on Social Media

Social media can be a wonderfully productive place to market your services… if you approach it from a heart-centered place and you keep yourself in the light! Don't comment bomb other people's posts!Unfortunately, there are a lot of marketing tactics out there that are not so heart-centered, and the truth is that some of them can do you and your practice more harm than good. In this post I’m going to talk about one of those tactics, ‘comment bombing’. We’ll look at what it is, and what to do if it happens to you.

What is comment bombing?

Comment bombing is the act of posting an irrelevant comment, usually an advertisement, in a comment thread underneath someone’s post on a social media site. It is done to steal readers who are interested in the original post.

Let me show you a recent example I ran across on Facebook. I have blacked out the names and website info of the people involved because my intent with this post isn’t to shame or name anyone, but rather to make you aware that this happens and let you know what to do if it happens to you.

This is an actual screenshot of a comment bomber in action, taken from a spiritual advertising group on Facebook.

As you can see, Jennifer posted a text ad in the group, offering a nice deal on a package of readings, (which seems wildly underpriced to me, but that’s another conversation, lol ) Anyway, Jennifer posts her ad, hoping to entice some group members to take advantage of her offer, and then… along comes Charlotte.

An recent example of comment bombing.

A comment bomber in action.

Charlotte leaves a comment on Jennifer’s post, but it’s not the kind of comment you would expect. You might expect someone to inquire about Jennifer’s readings, or maybe to leave a word of encouragement, like “Wow, great offer”.

But nope.

Charlotte the Comment Bomber had other plans.

Charlotte comments on Jennifer’s advertising post by offering readers her own FREE reading, and shares a link to her website.

Say what?

I don’t even know where to begin with this. I mean, are you kidding me? How un-spiritual can you possibly be? In the same amount of time it took to piggy-back on someone else’s post, Charlotte could have posted her own advertisement. Remember, this happened in an advertising group.

Now, I’ll be honest. At first I thought Charlotte was just misguided. Perhaps she read or heard that this was a good idea to try. After all, there are a lot of marketing coaches out there teaching some crazy stuff – stuff that’s not very heart-centered. So maybe she’s doing this because no one told her it wasn’t a nice way to market.

So I click through to the link she shared and quickly realize that there is much more going on here than just simple comment bombing. The website she links to has her picture on it, but is using a totally different name. So, I go back to Facebook, where with two clicks I do a quick Google image search on Charlotte’s profile picture. Surprise, surprise! Google shows me pages and pages of results with Charlotte’s photo, dozens of them from various stock photo sites, the rest from sites and articles that have used that same stock photo.

Oh yeah, that Google image search also showed a bunch of Facebook profiles using that stock image.

This is one of those sleazy tactics that I just don’t understand, and in this case it turned out to be a darker mess than I originally thought. I’m not saying that the person on the other end of that website doesn’t have amazing gifts. They very well may. But the way they are marketing is probably doing them more harm than good.

Unfortunately, this is only one example of comment bombing that I’ve seen lately. There are many others out there. They show up on Facebook, YouTube, Instagram, and pretty much any site that allows commenting. People also comment bomb the comments on people’s blogs!

Anyway, I’m pretty sure that if you are reading this post you are not the type of person to jump on someone else’s post for your own purposes! So let’s talk about what to do if someone comment bombs one of your social media posts.

 

What should you do if you get comment bombed?

Hopefully none of your social media posts will ever be comment bombed. But if it happens to you there are a couple of things you can do.

Delete, Block, and Report – You definitely want to delete the offending comment, that’s for sure. But you also want to take steps to prevent it from happening again, so you should block the person if you are able, and report it if there is someone to report it to. Taking a screenshot before you delete it will often help you report it if you need to.

It shouldn’t happen on your own blog, because you should have your blog set so that you have to manually approve comments, but if for some reason it does happen, you can always block people by email address.

If it happens on Facebook you can block people from seeing and commenting on your posts. If it happens in a group you should let the group admin or moderator know what happened. Especially in active groups, admins don’t always have time to read every post and every comment. But most want to know when people are spamming or scamming in their groups.

Whatever you do, don’t let your emotions get the best of you. At first you might feel offended or violated or angry. That’s okay, just breathe through it and then take action to clean things up.

You’ll never be able to avoid all the jerks and trolls and mean people in the world, they are going to show up. Maybe it’s to help us learn a lesson, maybe it’s just because there are so many of them, but all you can do is choose to take the heart-centered path in all you do.

 

Want to hang out with other cool practitioners and have fun sharing, learning, and growing our businesses together? Come join the Growing Your Holistic Business Facebook group!

 

Bob-headshot-240x300Bob Crawford is a holistic business coach, helping lightworkers, healers, and other spiritual entrepreneurs learn how to attract more clients and make more money, while still remaining authentic and heart-centered. “Because growing your practice should be as fun and rewarding as the work your were called to do!”

 

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3 Surprising Places Your Ideal Clients are Hiding

Where are your ideal clients hiding? That’s the million dollar question, and looking for your perfect people can have you scrambling all over the place, trying all sorts of things, and struggling more than you have to. In this post I’ll share 3 surprising places where your ideal clients are, and show you how to reach them.

cat hiding

#1  Your ideal clients are hiding in your email list

It’s true. Sometimes, we can’t see the abundance that is right in front of us. But the first place you need to look for your ideal clients is without a doubt your email list.

Your email list is full of people who have already said they are interested in what you offer. If you nurture the people on your list, if you love them up and share your best stuff with them, you will find that some of them want to go deeper with you.

Stay in touch with the people on your list. Educate them, share with them, make them laugh, make them cry, and occasionally offer them your services or products.

This is the entire reason for your email list in the first place – to have a sacred space for people to learn about you and what you do, for them to get to know you, to like you, and eventually to trust you enough to step forward and work with you.

#2 They are also hiding in your social media circles

You might not think it surprising that your ideal clients are on social media. What is surprising is that many practitioners don’t go deep enough on any one social media platform to really connect with people on a heart level.

Some practitioners treat their social media profiles as nothing more than extra large business cards, and don’t ever engage with the people they are trying to reach. All they do is post offer after offer after offer.

Other practitioners bounce from site to site, trying to be everywhere. In the process, they spread themselves too thin, and again, they are unable to make those deep connections that result in clients.

You certainly need to have a presence on the major sites, as well as any niche sites relevant to what you do, but choose one or two or three platforms and focus your efforts there. Learn how the sites work. Learn where people gather, and then join in, engage, and be seen as a helper and not a pesky marketer.

#3 Your Ideal Clients are also hidden among your peers

My wife Donna Marie is a psychic medium, and way back when she first started offering readings, I was surprised to discover that other psychics were coming to her for readings. I’m not sure why this surprised me, because Donna Marie and I have gotten many readings from many different people over the years.

But it only makes sense.

Healers need healing, coaches need coaching, massage therapists need massages… everybody needs help in one form or another! In fact, your peers might be where some of your best clients come from. As a bonus, because your peers are already in business, they are more likely to respond favorably to requests for testimonials, collaborations, or other opportunities!

The fact is, your ideal clients are everywhere, often hiding in plain sight. The key to finding those perfect people for your services and programs is to realize that it is not about you finding them at all!

No, your ideal clients have to find you. Yes, you have to put yourself in front of them, but no matter how juicy your offerings are, it isn’t until they grow to like and trust you that people will step forward and say YES!

So, nurture the people on your email list, engage and grow your social circles, and connect with your peers. Do that consistently and you will discover that your ideal clients haven’t really been hiding at all. They’ve just been waiting for you to shine your light a little bit brighter!

I’ve created a free checklist that will help you get in front of your ideal clients so you can welcome them into your world and help them on that path of knowing, liking, and trusting you enough to want to work with you. It’s packed with tons of ways that you can use to reach your ideal clients – powerfully and consistently. Just enter your name and email below and I’ll send your “Thriving Practice Marketing Checklist” to you right away.

 

Bob-headshot-240x300Bob Crawford is a holistic business coach, helping holistic practitioners and other heart-centered business owners create a thriving practice by learning how to attract more clients and make more money, while still remaining authentic and heart-centered. Learn more at: www.growingyourholisticbusiness.com

Want More People to Follow You Back on Instagram? (How to get more Instagram Followers)

Do you want more people to follow you back on Instagram? Instagram can be a great tool to help build a thriving community around your brand or business, but I hear lots of complaints from practitioners and

business owners that it’s hard to get more Instagram followers. In this post I’ll show you how to easily increase the number of people who follow you back on this popular social site. Continue reading