3 Surprising Places Your Ideal Clients are Hiding

Where are your ideal clients hiding? That’s the million dollar question, and looking for your perfect people can have you scrambling all over the place, trying all sorts of things, and struggling more than you have to. In this post I’ll share 3 surprising places where your ideal clients are, and show you how to reach them.

cat hiding

#1  Your ideal clients are hiding in your email list

It’s true. Sometimes, we can’t see the abundance that is right in front of us. But the first place you need to look for your ideal clients is without a doubt your email list.

Your email list is full of people who have already said they are interested in what you offer. If you nurture the people on your list, if you love them up and share your best stuff with them, you will find that some of them want to go deeper with you.

Stay in touch with the people on your list. Educate them, share with them, make them laugh, make them cry, and occasionally offer them your services or products.

This is the entire reason for your email list in the first place – to have a sacred space for people to learn about you and what you do, for them to get to know you, to like you, and eventually to trust you enough to step forward and work with you.

#2 They are also hiding in your social media circles

You might not think it surprising that your ideal clients are on social media. What is surprising is that many practitioners don’t go deep enough on any one social media platform to really connect with people on a heart level.

Some practitioners treat their social media profiles as nothing more than extra large business cards, and don’t ever engage with the people they are trying to reach. All they do is post offer after offer after offer.

Other practitioners bounce from site to site, trying to be everywhere. In the process, they spread themselves too thin, and again, they are unable to make those deep connections that result in clients.

You certainly need to have a presence on the major sites, as well as any niche sites relevant to what you do, but choose one or two or three platforms and focus your efforts there. Learn how the sites work. Learn where people gather, and then join in, engage, and be seen as a helper and not a pesky marketer.

#3 Your Ideal Clients are also hidden among your peers

My wife Donna Marie is a psychic medium, and way back when she first started offering readings, I was surprised to discover that other psychics were coming to her for readings. I’m not sure why this surprised me, because Donna Marie and I have gotten many readings from many different people over the years.

But it only makes sense.

Healers need healing, coaches need coaching, massage therapists need massages… everybody needs help in one form or another! In fact, your peers might be where some of your best clients come from. As a bonus, because your peers are already in business, they are more likely to respond favorably to requests for testimonials, collaborations, or other opportunities!

The fact is, your ideal clients are everywhere, often hiding in plain sight. The key to finding those perfect people for your services and programs is to realize that it is not about you finding them at all!

No, your ideal clients have to find you. Yes, you have to put yourself in front of them, but no matter how juicy your offerings are, it isn’t until they grow to like and trust you that people will step forward and say YES!

So, nurture the people on your email list, engage and grow your social circles, and connect with your peers. Do that consistently and you will discover that your ideal clients haven’t really been hiding at all. They’ve just been waiting for you to shine your light a little bit brighter!

I’ve created a free checklist that will help you get in front of your ideal clients so you can welcome them into your world and help them on that path of knowing, liking, and trusting you enough to want to work with you. It’s packed with tons of ways that you can use to reach your ideal clients – powerfully and consistently. Just enter your name and email below and I’ll send your “Thriving Practice Marketing Checklist” to you right away.

 

Bob-headshot-240x300Bob Crawford is a holistic business coach, helping holistic practitioners and other heart-centered business owners create a thriving practice by learning how to attract more clients and make more money, while still remaining authentic and heart-centered. Learn more at: www.growingyourholisticbusiness.com

018 – Turn Your Services into Products with guest Sarah Aderson

Sarah Aderson

018: Turning Your Services into Products with guest Sarah Aderson

 

Do you want to turn your services into products? Creating products is a quick and easy way to begin leveraging your time and energy! My guest this week is an expert at helping people do just that. Sarah Aderson is a product creation specialist, and her passion is helping you in creating products that leverage your time, allow you to reach more people, and add new revenue streams to your practice.

And yes! Even if you are a solo practitioner and you work one-on-one with clients, Sarah can help you turn your services into products! Are you ready? Let’s grow!

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GYHB017: Nancy Walsch – Igniting Your Gifts!

Igniting Your Gifts with Nancy Walsch - Episode 17 of The Growing Your Holistic Business Podcast

GYHB017: Nancy Walsch – Igniting Your Gifts!

 

If you are ready to step into your light, my guest this week can help you ignite your gifts! Nancy Walsch is a highly sought-after coach who helps female entrepreneurs create a soul-satisfying and successful business. Listen in as she shares her thoughts about getting business help from your Angels, talks about the power of niching down, and shares her 3 steps to attract your ideal clients with joy and ease. Are you ready? Let’s grow!

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How to Grow Your Practice by Standing Out and Shining Brightly

If you want to learn how to grow your practice, you have to be willing to shine your light brightly so that you stand out among all those other practitioners who do work similar to you. In this post I share 3 quick tips to help you rise above the crowd and become the obvious best choice for potential clients.

How to Grow Your Practice

Be your unique self!One of the biggest challenges you face as a holistic practitioner is learning how to set yourself apart from what can seem like a very crowded market.  Each and every day, more and more practitioners are coming online, setting up websites, joining social media sites, and hoping to become successful.

The sad truth is that the majority of those practitioners are in for a long, hard struggle. A good percentage of them will never make enough money to support themselves, will never attract enough clients to grow their practice, and will never feel the sense of fulfillment that a strong, thriving practice can provide.

So, how to grow your practice?

The problem is that there really is a lot of competition out there. This is true, and the sheer number of other people who are offering services similar to yours can make you feel like you don’t have a chance… unless you choose to stand out and shine your light brightly!

I want to help you do just that, so here are 3 tips you can use to set yourself apart from your peers.

1. Be Uniquely You!

One of the best ways to stand out is by being unique. You have a style and a personality that is all you! Bring that style and that personality into your practice. Don’t try to fit into someone else’s idea of what your practice should look like.

How do you want to show up in the world? That’s the only question to ask.

The more of YOU that you put into your business, the more you will naturally attract those ideal clients who deeply resonate with who you are and what you stand for.

2. Let Your Light Shine Brightly

Shine your light brightly!Don’t be afraid to be seen. I know it can be scary, getting out there in the world. It can be uncomfortable. But if you really want to help more people, if you want to have a greater impact, and if you want to be able to support yourself while doing so, you have to decide that you are willing to shine a little brighter!

To grow your practice you have to attract more people, and the only way to attract more people into your world is to get yourself and your message in front of more people.

3. Become a Leader

You might not think of yourself as a leader, but you really are. Your clients look up to you as an expert at what you do. As you help and guide people through their healing or transformation or help them overcome a challenge in their lives, you are leading them in a positive direction.

People often don’t know what to do next to solve their problem, and they look for someone to lead them through to the solution. Be that person!

Step into your role as a leader and make it your job to positively impact every person who steps into your world, from your clients to your email subscribers to the visitors to your website. Tell them what the next step is. Educate them about the solutions you offer. Make it clear that you can lead them to the results that they want.

Stand Out and Shine Brightly!

When it comes down to it, learning how to grow your practice starts with your willingness to step up and let your light shine. Show up as your unique self, and choose to become the leader that your ideal clients are looking for.  You’ll be amazed at how quickly you will attract the right people into your world!

 

Bob-headshot-240x300Bob Crawford is a holistic business coach, helping holistic practitioners and other heart-centered business owners create a thriving practice by learning how to attract more clients and make more money, while still remaining authentic and heart-centered. Learn more at: www.growingyourholisticbusiness.com

 

 

 

 

GYHB016: Sherry Bowers – Connecting You With the Technology to Grow Your Business

GYHB016 - Sherry Bowers - Connecting You with the Technology to Grow Your Business

GYHB016: Sherry Bowers – Connecting You With the Technology to Grow Your Business

 

Technology is an amazing thing, but it can also be a huge block that causes many practitioners and heart-centered business owners to remain stuck. It can be a challenge to master all the different aspects of techie stuff that goes into running an online business. My guest this week has the solution! Sherry Bowers is a techie, (like me), but she’s also an intuitive who helps coaches, healers and spiritual entrepreneurs get connected – to their vision and their technology – so they can bring their unique talents and gifts to the world. Are you ready? Let’s grow!

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