Is it working for you? Or do you find yourself wasting a lot of time on those social sites? When it comes to growing your holistic business, to actually putting paying clients into your practice, social media is either the greatest thing since sliced bread, or it’s a total drain on your time and energy without giving you a lot in return. It all depends on what you are doing on those social sites that makes all the difference in the world. Here are four simple ways to give your social media efforts a boost so you can begin reaping the benefits of these powerful social sites.
1. Don’t be a bump on a log
The whole point of social media is to connect and share with people. It’s not enough to simply post on your profile every day – no matter what you are posting. Engage other people, ask questions, join conversations, be a participant! Like, comment, and share other people’s stuff too. The more you interact with others, the more exposure you receive and the more noticed you will become.
2. Use pictures and images
Social sites are intensely graphic oriented, and posts with pictures or images get tons more likes and shares than text posts do. Try to mix it up and post using a variety of different types of media. In a recent post I shared 3 online graphic tools that can help you jazz up your images. While we’re talking about images, always be sure to use a recent photo of yourself in all your profiles.
3. Be a real person
Businesses don’t have conversations with people. People have conversations with people. I see this all the time on Facebook. I get tons of ‘friend’ requests from people hiding behind a business name. Don’t hide. Be yourself! A friend request from XYZ company gets a quick reject from me, but a friend request from Jane Doe, owner of XYZ company or who works at XYZ company would be accepted.
4. Send them to your website
The ultimate goal of your social media use is to drive people back to YOUR website where they can learn more about you and what you do. Your website is where you have control and is where you are able to offer them things like your ezine or newsletter. So be sure to include links to relevant and useful information that is on your site in a good portion of your postings. Just don’t overdo it or you risk coming across as too sales-y and pushy.
If you are an active participant in your social media circles, you provide a good mix of useful content, and you consistently drive people back to your own website, you will find the time and energy you focus on social media will be well worth it, as more and more people, some of whom will become clients, are exposed to you and choose to follow you in one way or another. As you attract more and more people, and as they share you with their friends, your growth multiplies over and over. Social media, done right, can, and should be, a big part of your overall plan to grow your holistic business.