020 – Publish Your Bestselling Book with Erica Glessing

Growing Your Holistic Business Podcast - Episode 20 - Publish Your Bestselling Book with Erica Glessing

020: Publish Your Bestselling Book with guest Erica Glessing

 

Have you ever thought about writing a book to help spread your message to the world?

Having a book can be transformational for your business, because you’ll be reaching more people, impacting more lives, and growing your business in many different ways!

That’s why I’m so excited to welcome Erica Glessing to the show this week, because she is an expert at helping people like you not only get published and get their message out there, but how to do it in a big way! Erica is the owner of Happy Publishing, and has had more than 15 of her books reach bestseller status – so she knows what she’s talking about.

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019 – Be the Squeaky Wheel – How to Get Your Ideal Clients to Notice You

Growing Your Holistic Business Podcast episode 19 - Be the Squeaky Wheel - How to Get Your Ideal Clients to Notice You

019: Be the Squeaky Wheel – How to Get Your Ideal Clients to Notice You

 

Are you tired of struggling to get noticed by your ideal clients? Tired of all those empty slots on your client calendar?  Not to worry! On this episode of the Growing Your Holistic Business podcast  I will share with you three simple things you can do that will help you get the attention of those perfect clients. Because before they can become clients you have to get yourself in front of them and get their attention. Start doing the three things I’m going to share with you today and not only will people notice you, they will be drawn into your world and want to work with you. Are you ready? Let’s grow! Continue reading

3 Surprising Places Your Ideal Clients are Hiding

Where are your ideal clients hiding? That’s the million dollar question, and looking for your perfect people can have you scrambling all over the place, trying all sorts of things, and struggling more than you have to. In this post I’ll share 3 surprising places where your ideal clients are, and show you how to reach them.

cat hiding

#1  Your ideal clients are hiding in your email list

It’s true. Sometimes, we can’t see the abundance that is right in front of us. But the first place you need to look for your ideal clients is without a doubt your email list.

Your email list is full of people who have already said they are interested in what you offer. If you nurture the people on your list, if you love them up and share your best stuff with them, you will find that some of them want to go deeper with you.

Stay in touch with the people on your list. Educate them, share with them, make them laugh, make them cry, and occasionally offer them your services or products.

This is the entire reason for your email list in the first place – to have a sacred space for people to learn about you and what you do, for them to get to know you, to like you, and eventually to trust you enough to step forward and work with you.

#2 They are also hiding in your social media circles

You might not think it surprising that your ideal clients are on social media. What is surprising is that many practitioners don’t go deep enough on any one social media platform to really connect with people on a heart level.

Some practitioners treat their social media profiles as nothing more than extra large business cards, and don’t ever engage with the people they are trying to reach. All they do is post offer after offer after offer.

Other practitioners bounce from site to site, trying to be everywhere. In the process, they spread themselves too thin, and again, they are unable to make those deep connections that result in clients.

You certainly need to have a presence on the major sites, as well as any niche sites relevant to what you do, but choose one or two or three platforms and focus your efforts there. Learn how the sites work. Learn where people gather, and then join in, engage, and be seen as a helper and not a pesky marketer.

#3 Your Ideal Clients are also hidden among your peers

My wife Donna Marie is a psychic medium, and way back when she first started offering readings, I was surprised to discover that other psychics were coming to her for readings. I’m not sure why this surprised me, because Donna Marie and I have gotten many readings from many different people over the years.

But it only makes sense.

Healers need healing, coaches need coaching, massage therapists need massages… everybody needs help in one form or another! In fact, your peers might be where some of your best clients come from. As a bonus, because your peers are already in business, they are more likely to respond favorably to requests for testimonials, collaborations, or other opportunities!

The fact is, your ideal clients are everywhere, often hiding in plain sight. The key to finding those perfect people for your services and programs is to realize that it is not about you finding them at all!

No, your ideal clients have to find you. Yes, you have to put yourself in front of them, but no matter how juicy your offerings are, it isn’t until they grow to like and trust you that people will step forward and say YES!

So, nurture the people on your email list, engage and grow your social circles, and connect with your peers. Do that consistently and you will discover that your ideal clients haven’t really been hiding at all. They’ve just been waiting for you to shine your light a little bit brighter!

I’ve created a free checklist that will help you get in front of your ideal clients so you can welcome them into your world and help them on that path of knowing, liking, and trusting you enough to want to work with you. It’s packed with tons of ways that you can use to reach your ideal clients – powerfully and consistently. Just enter your name and email below and I’ll send your “Thriving Practice Marketing Checklist” to you right away.

 

Bob-headshot-240x300Bob Crawford is a holistic business coach, helping holistic practitioners and other heart-centered business owners create a thriving practice by learning how to attract more clients and make more money, while still remaining authentic and heart-centered. Learn more at: www.growingyourholisticbusiness.com

018 – Turn Your Services into Products with guest Sarah Aderson

Sarah Aderson

018: Turning Your Services into Products with guest Sarah Aderson

 

Do you want to turn your services into products? Creating products is a quick and easy way to begin leveraging your time and energy! My guest this week is an expert at helping people do just that. Sarah Aderson is a product creation specialist, and her passion is helping you in creating products that leverage your time, allow you to reach more people, and add new revenue streams to your practice.

And yes! Even if you are a solo practitioner and you work one-on-one with clients, Sarah can help you turn your services into products! Are you ready? Let’s grow!

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Can You Spot the Huge Marketing Mistake in this Ad?

Sometimes we make a marketing mistake in our message that pushes people away rather than draw them in.  This is one of those times.

The marketing mistake in an ad

Are you making this mistake in your marketing?

Did you find it yet? It’s a common problem that shows up in many different ways. It’s what I call a ‘mixed marketing message’.

I’ll give you a hint… it’s in the copy on the phone.

If you look at the phone, you’ll notice the header of the signup page on the phone says “Daily Nutrition Tips”, but the copy below says, “Sign up for weekly tips!”.

Which leaves me confused and with a couple of questions. Am I signing up for weekly tips or daily tips? Maybe I’m signing up for weekly tips, but you are going to trick me and email me daily? I’m not sure. As I said, I’m confused.

Which is the last thing you want your people to feel when they are engaging with you or your marketing!

Confusion leads to indecision, which leads to a lack of action. Confused people don’t sign up for things and they certainly don’t buy things.

This obvious mixed message stood out like a sore thumb to my eye.

This example of a mixed marketing message is from Aweber, my email service provider. On their log-in page they rotate various ads and promotions, and this particular ad showed up recently. I’ll be honest, I didn’t even glance at it the first few times it showed up. I already use their Atom app, (which let’s you add people to any of your Aweber email lists right from your smartphone, and which is great for live events and workshops!), so I didn’t really pay attention to the ad.

But then the other day I actually paused before logging in and read the ad.

I was a little surprised to see Aweber making this common marketing mistake in their advertising, but on the other hand, I know that identifying a potential mixed marketing message can be difficult.

But a mixed message can really hurt your marketing efforts.

In this case, I’m already a loyal customer, so I’m not going to leave Aweber just because they made a marketing mistake. They just made a poor choice in the opt-in example they chose to use in their ad.

The bigger lesson, and the one that applies to you and your practice, is the opt-in itself.

Close up of the marketing mistake in this Aweber ad.Imagine that same opt-in offer on a website. Imagine it on your website.

Take out the word nutrition and substitute it with a word from your modality. Maybe you don’t offer nutrition tips, maybe you offer exercise tips, or wellness tips, or meditation tips, or energy clearing tips.

The result is the same.

It doesn’t matter what you put there in place of nutrition, because the mixed message comes from the words ‘daily’ and ‘weekly’. They don’t match, which interrupts the flow of the message. And anytime you disrupt the flow of the message you are trying to communicate to potential clients or customers, you are putting roadblocks between you and your desired outcomes, as well as between your clients and their desired outcomes.

Mixed marketing messages show up in many ways.

In this example, the mixed message is in the form of the words, or copy, that is being used. But it can also show up in other ways too. Here are a few of the more common ones.

  • Broken promises. Integrity is everything when it comes to growing your practice. It will make or break you. If you tell people signing up for your list that they’ll receive x,y, and z, but you only give them x and y – that’s sending a mixed message.
  • The tone of your message. If you come across as friendly and down to earth in your emails and postings, but then when you try to sell your services or products you find yourself speaking in an entirely different way – that’s sending a mixed message.
  • Inconsistencies in your website appearance. If different pages of your site have a different look and feel than the others – that’s sending a mixed message.
  • Social presence. Mixed marketing messages show up here quite a bit, especially when your social persona – the image you put forth through your profile, pictures, and postings – doesn’t match the image you present through your website and email.

If you want to grow your practice, avoid sending mixed marketing messages.

There are people out there who want and need your special gifts and talents. The best way for you to reach them and help them learn to trust you enough to hire you or buy from you, is to be super consistent in all that you do.

In fact, your marketing should be so consistent that no matter where people find you, whether they stumble across a post of yours on Facebook, or they visit your website, or they follow your Instagram feed, or they attend a class or workshop with you, the image they have of you is the same.

The more consistent your message is, in all the many forms that your message takes, the less likely it is that you’ll make this marketing mistake in your practice – and the more likely people will be to jump into your world!

I’ve created a free checklist that will help you get your message out there in a big way. It’s packed with tons of ways that you can use to reach your ideal clients – powerfully and consistently. Just enter your name and email below and I’ll send your “Thriving Practice Marketing Checklist” to you right away.

 

Bob-headshot-240x300Bob Crawford is a holistic business coach, helping holistic practitioners and other heart-centered business owners create a thriving practice by learning how to attract more clients and make more money, while still remaining authentic and heart-centered. Learn more at: www.growingyourholisticbusiness.com