An Interview with Holistic Business Coach Bob Crawford
How long have you been doing what you do, and how did you become the Holistic Business Coaching expert?
Coaching holistic business owners and helping them step up and share their unique gifts with the world in a big way, is a part of my Divine mission here on earth. But to explain how I reached this point, I need to share with you a powerfully defining moment in my life that launched me onto the path I am on today.
This defining moment, or ‘compelling story’ if you will, happened in 1995. I was 34, recently divorced, and I had sole custody of my 4 year old daughter. Through a long series of self-sabotaging behaviors I found myself at the absolute lowest point of my life. But it was also a key turning point in my life. One that ultimately brought me to where I am today.
My daughter had spent the summer visiting her mother and was flying back to Connecticut in a week, but instead of being excited and anticipating her arrival, I was feeling scared, desperate, and out of options.
I remember this particular evening vividly. I was supposed to have everything all set for my daughter’s return. I was supposed to have found us an apartment, and have had everything set up before she got back. I was supposed to be a good father. Life was supposed to be good.
Instead, this one night shortly before her return, I found myself sitting alone in a dingy room I had rented in a run-down boarding house. I had lost my job, I was one dollar away from being flat broke, and I hadn’t eaten in two days. I was also one day away from being homeless. I was insanely fearful about not having a place for my daughter and I to live. I was stressed out and I felt like a failure, not only as a father, but as a man.
I had been saving my last dollar, but now I didn’t see anything to save it for, because things looked so bleak. So I took my dollar, walked down to the 7-11 store on Main Street, and bought myself a frozen microwave pizza for one dollar. Now I was officially broke and felt like a total loser. Back in my room I cooked that little microwave pizza and began to eat what could be my last meal for some time. I wolfed it down pretty quickly and was licking the crumbs off of the silver disc that it cooks on, when out of nowhere a wave of gratitude literally washed over me. I was so grateful for that tiny little round pizza that it felt ridiculous.
What happened then?
That was the moment that my perspective about life changed. That feeling of gratitude I experienced snapped me out of the vicious cycle I had been in long enough for me to see the light at the end of the tunnel. Suddenly, I realized that although I was certainly failing in many, many areas of my life, I had not failed yet. The game wasn’t over. I had a lot in my life to still be grateful for. I could still be the man and the father I imagined myself being.
In that moment, for a split second, I understood the fundamental truth behind all of the self help and spiritual books I had ever read. I realized that for me to create a shift in my life I had to shift my thinking from that of being a ‘victim’ who has had all this bad stuff happen to him, to thinking more like a creator who takes an active part in shaping his life.
My spirits lifted a bit and I went to bed feeling better than I had in a long time. I was still broke, still jobless, still going to be homeless in a day, and I still had no idea how I would care for my daughter, but I fell asleep with a ‘knowing’ that everything would work out.
You can call what happened next an example of Divine intervention, manifesting, or sheer coincidence. I call it a blessing.
The next morning I was woken by a knock at my door. Opening it expecting to see my landlord looking for his money, I was surprised to see the husband of a former co-worker standing there. Since I didn’t have a phone, my friend was letting me use her home number when I applied for jobs, then I would call her from a pay phone each night to see if I had any messages. I had only met her husband a few times, so seeing him in my doorway that early in the morning threw me off.
But he had driven from the next town to tell me that he took a message for me that morning. A company called and wanted to interview me that day and since he knew I wouldn’t call to check for messages until evening he took it upon himself to say yes to the interview time for me, then drove 30 minutes to tell me.
I went to the interview and got hired on the spot.
Wow, that is amazing!
It gets better! The next day I looked at an apartment and the landlord not only agreed to rent to me without a security deposit, she agreed to let me pay my first month’s rent in installments so I could move in right away.
By the time my daughter returned, I not only had a job and an apartment ready for us, I also found a babysitter for her for before and after school. It wasn’t a stroll through a rose garden by any means, I struggled as a single father raising a daughter – a lot – but I managed to survive because I chose to change.
All these amazing things happened when I changed the way I was thinking about my life, and my problems. As a result, I became passionate about reading and listening to anything having to do with self development. It became sort of a hobby.
Shortly after my wonderful wife Donna Marie and I got together (which is another great manifesting story itself!), with her encouragement, I began exploring things like my passions and my life purpose. That was when I discovered that what I really want to do is to help other people unlock their true potential by changing the way they look at themselves and the world around them.
I began holding workshops and seminars on topics like the law of attraction, manifesting, and goal setting, which led to personal success coaching, writing a book, and speaking at events. All of which is in alignment with my life’s purpose – which is to help as many people as possible awaken to their true potential.
But I am just one man, and I can only touch so many lives. But my purpose feels HUGE and I know that so many people out there need to be lifted out of their despair. So to help me keep growing I was moved by Spirit to create the Growing Your Holistic Business coaching system.
By teaching holistic practitioners how to create a sustainable, dependable business, one that is heart-centered and authentic, then those practitioners are able to go out in the world and help thousands of people that I can’t reach. You see, it doesn’t matter to me who it is who helps someone, it could be me or it could be someone else. I just have this passion for helping people, and if I can help someone build their business so that they are able to get out there in a big way and help more people… then ultimately I am fulfilling my purpose in a big way.
I have since dedicated the rest of my professional life as a holistic business coach, to help solo entrepreneurs and small business owners grow their business in a way that is authentic and that never feels pushy or ‘sales-y’.
What exactly are ‘Holistic Businesses’ and who do you coach?
I work with people just like you, practitioners, solo-preneurs and small business owners who service clients in any of the holistic fields. A business is generally considered to be in the holistic field if the practitioner is involved in any of the wellness, healing, or energy modalities. Some of those modalities include:
- Angel Card Readers
- Angel therapy
- Crystal healers
- Energy Workers
- Holistic Health Counselors
- Integrative therapists
- Life Coaches
- Light workers
- Massage therapists
- Personal Coaches
- Personal trainers
- Reiki practitioners
- Self Development Trainers
- Tarot Readers
How are you different from other business coaches out there?
Running a successful holistic business requires a different approach than most business coaches provide. Because I only work with highly motivated holistic practitioners I am able to provide my clients with proven tools and strategies that allow them to build their businesses in an authentic and heart-centered way.
The main reason that so many holistic practitioners struggle to make a living with their unique gifts is that marketing feels yucky to them. The in-your-face, pushy, annoying methods of getting clients taught by so many internet marketing and business coaches turns them off.
By focusing on positive, empowering ways to reach out and share their message, my clients are able to fill their practice and make more money doing what they love to do. I show them, step by step, exactly how to grow their business while still remaining true to their principles.
What is the “Growing Your Holistic Business System™”?
Creating a thriving holistic practice begins by clarifying your vision of your business and then works to fill your practice with yummy clients who appreciate you and are happy to pay you what you are worth. To help you get your message out in the world in a really big way the Growing Your Holistic Business System™ walks you step by step through this easy to implement process.
- Create an Empowering Vision of Your Future
First you must decide exactly what your vision of your practice looks like. How big is your message? How much money do you want to make? Some practitioners would be happy making an extra $500 a month, while others want to make $500 a day. Either is possible. But to take your holistic business to the next level – whatever that means to you – you have to be crystal clear about what you want and what you are willing to do to create those results.
- Define Your Unique Offerings
Once you have created an empowering vision of your future business, it is time to define your unique offerings so that your prospective clients know right away whether or not you offer something they need. What do you offer? What results can clients expect? What makes you different? By showcasing your unique talents we will create a clear and compelling message that draws clients to you – day after day.
- Create Heart-Centered Marketing Materials
You will learn how to put together marketing materials that draw yummy clients in without feeling pushy or sales-y. By focusing on your unique talents and the specific results that you provide, you learn how to share your message effectively while remaining authentic and true to your beliefs.
- Expand Your Presence
Next you will learn how to become known as the expert in your field – the ‘go to girl’ or ‘go to guy’ that clients and prospects are drawn to. How to create consistency across all of your marketing platforms, and how to play a bigger game both online and offline.
- Create Packages and Programs
We will look at what you offer and create packages and programs so that your clients work with you longer, get better results, and become raving fans – all while improving your cash flow and letting you better manage your practice.
- Develop Passive Income
Turn your knowledge into passive income by creating books, reports, audios, DVDs, or video courses that make money for you – even while you are sleeping. Creating products is an easy way to have additional revenue streams, and adds to your expert status.
- Systematize Your Practice
The more systems you have in place, the more money you will make. Having systems for your practice will free your time and allow you to keep getting out there in a big way – which will draw more clients to you.
Of course, these steps in the Growing Your Holistic Business System™ are broad, and within each step you will learn many strategies and tools that will help you grow your practice to the level you want, quickly, authentically and with heart.
How Do I Get Started?
Getting started is as easy as emailing me. Let me know the type of practice you have, where your business is at right now, and where you want your business to be in 6 months and in 12 months from now. Together we will choose the option that best suits your needs.