Now that the new year is here and you are back in the swing of things after the holiday season, it is time to do a quick check to make sure that your online presence is nice and fresh, and doesn’t seem outdated. In this post you will learn the one small thing that you must do to keep your business from looking like yesterday’s news.
It’s a new year!
One of the funnest parts of starting a new year, at least for me, is hanging that brand new calendar on the wall. Taking it out of the plastic and flipping through it page by page to check out the upcoming months. It is so clean and fresh, and that ‘2017’ at the top is a real eye-catcher after using ‘2016’ for twelve months.
I bet it’s the same for you. Once the calendar flips to the new year, last year becomes, well, last year. It slips into the past.
Which is exactly what you don’t want your online presence to do!
You want your business to always look as fresh and shiny as that brand new calendar you just unwrapped.
So how do you do that?
Check your expiration dates
I bet you didn’t know that your website has an expiration date, did you? Well it does, sort of. Scroll all the way down to the bottom of your site and take a look. It’s there in a smallish font.
Your copyright notice.
Now, of course your copyright notice has absolutely nothing to do with your content being outdated or no longer relevant, and it says nothing about the current state of your business. But it says a lot to the people who see it.
It’s a little like going to the store for a loaf of bread. Do you check the dates on the loaves? Some people don’t, they just grab whatever is in front. But most people check the date and choose the freshest loaf available.
People are used to checking dates. They check the dates on their milk, on their canned goods, on their medicines, etc.
I’m not saying people consciously look for your copyright notice. Very few do. But some people will see it just in the course of scrolling through your site, and when those people see a date on the bottom of your site, their brain automatically makes a judgement based on that date – and most of the time that judgement happens unconsciously.
If the date is current, or relatively current, it either passes unnoticed or is given a ‘fresh’ label.
But if the date is in the past, it raises a red flag and the mind goes, ‘Wait, how old is this?’
How old is this?
I would venture to say that most of your content doesn’t really expire. Aside from when you are promoting events or programs, much of the content you create will be valuable for quite some time, right? You know this. I know this.
But here’s the deal.
Anything you do that draws people’s attention away from your message, detracts from all the time and effort you spent to create content and marketing to actually get a person to your website in the first place. And while the date on your copyright notice may seem like a small thing too you, it is the small things that add up to create your overall online presence.
This particular small thing is easy to manage.
Simply update the copyright notice on the bottom of your websites!
Not only does this keep you looking fresh, it helps you build trust and maintain a professional online presence – which goes a long way toward helping people say YES! to your offers.
I’ve created a free checklist that will help you get in front of your ideal clients so you can welcome them into your world and help them on that path of knowing, liking, and trusting you enough to want to work with you. It’s packed with tons of ways that you can use to reach your ideal clients – powerfully and consistently. Just enter your name and email below and I’ll send your “Thriving Practice Marketing Checklist” to you right away.
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Thanks, you rock!