022 – To Swear or Not to Swear

How Your Language Defines Your Success

Episode 22 of the Growing Your Holistic Business podcast - To Swear or Not to Swear

022: To Swear or Not to Swear – How Your Language Defines Your Success


Do you use ‘colorful’ language in your business? Do you think your choice is helping or hurting your growth? On this episode of the Growing Your Holistic Business Podcast I’ll be talking about the growing trend of practitioners and coaches using swear words in their public presentations and marketing – and why I believe choosing to use those words and phrases should be a big no-no for heart-centered practitioners.

And don’t worry, like every single previous episode of the podcast, there won’t be any swearing in today’s show!


Swear words, profanity, & colorful language

No matter what you call it, there seems to be more and more of it popping up online everyday. And it’s not going unnoticed. The inspiration for today’s show came from a discussion in a Facebook group, (not one of mine), where people were talking about a particular coach and one person commented that they thought the coach was very talented, but that they could do without all the swear words.

Soon, more people chimed in, and other coaches and practitioners who use colorful language were being talked about – and not in a good way.

The truth is, the language you use is either helping to attract people to you or to push people away from you. 

Now, let’s be clear. I’m not a prude. I swear occasionally, but only in private and only in certain situations. I’m not on a soap box here trying to rid the internet of profanity. Far from it. In fact, if you use colorful language in your business and it works for you and it works for your target audience, that’s great.

But a long time ago, I made a conscious decision to not use profanity in my business. That decision was influenced by a story I heard, I think it was on an old Zig Ziglar cassette, (see, I told you it was a while ago!), a story that really stuck with me. I’ll share that story and look at the pros and cons of using swear words in your business, on today’s show.


In this episode of the Growing Your Holistic Business Podcast you will learn:

  • Why practitioners and coaches who use profanity are actually pushing people away
  • Why using substitute swear words, or bleeping over swears in audio or video is no better than actually swearing
  • The biggest reason I choose to keep my public content profanity-free
  • And much more! (if you listen until the very end, I’ll share another pretty powerful reason not to be using profanity)


Episode 22 of the Growing Your Holistic Business podcast - To Swear or Not to Swear

Links and resources mentioned in this episode:

Give a listen, and be sure to leave a comment about today’s show. I’d love to hear your thoughts.

In fact, I love feedback and if you could take just a moment right now to leave an honest rating/review over on iTunes it would help more people like you find the show and benefit from the heart-centered practice building strategies we talk about each and every week.

Want to hang out with other cool practitioners and have fun sharing, learning, and growing our businesses together? Come join the Growing Your Holistic Business Facebook group!


Bob-headshot-240x300Bob Crawford is a holistic business coach, helping lightworkers, healers, and other spiritual entrepreneurs learn how to attract more clients and make more money, while still remaining authentic and heart-centered. “Because growing your practice should be as fun and rewarding as the work your were called to do!”


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  1. I've always cussed like a sailor. You can thank my parents for that. I always had to watch what I said in the corporate world. Now that I own my own business I'm doing whatever I want. I recently started talking like normal, instead of worrying about editing everything I say, including profanity. and my business has exploded.

    People are over the uptight political correctness and coporate policies out there. New business owners don't follow the rules, and that includes the no profanity BS. If people don't like it, they can see their way out of my business, my group, and my life. It attracts way more of the right people for me to even give it any thought these days.

    • Glad it works for you! Seriously, I am. But I stand behind my beliefs that it has no place in the public side of our business. In private, in one-on-one, in our groups, that’s a different story. Some of my most influential mentors swear on calls and in their trainings and workshops. I do too. That’s not the issue I am talking about. It’s the public side of things, our marketing, our social media that I’m looking at. I’m not concerned about the few people that might be attracted by colorful language (which really is only a small part of ‘being real’), but rather the countless others who are turned off by it. In the end, it is a personal decision, but for me, it’s about getting my message and my content in front of as many people as possible.

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