How Your Language Defines Your Success
Do you use ‘colorful’ language in your business? Do you think your choice is helping or hurting your growth? On this episode of the Growing Your Holistic Business Podcast I’ll be talking about the growing trend of practitioners and coaches using swear words in their public presentations and marketing – and why I believe choosing to use those words and phrases should be a big no-no for heart-centered practitioners.
And don’t worry, like every single previous episode of the podcast, there won’t be any swearing in today’s show!
Swear words, profanity, & colorful language
No matter what you call it, there seems to be more and more of it popping up online everyday. And it’s not going unnoticed. The inspiration for today’s show came from a discussion in a Facebook group, (not one of mine), where people were talking about a particular coach and one person commented that they thought the coach was very talented, but that they could do without all the swear words.
Soon, more people chimed in, and other coaches and practitioners who use colorful language were being talked about – and not in a good way.
The truth is, the language you use is either helping to attract people to you or to push people away from you.
Now, let’s be clear. I’m not a prude. I swear occasionally, but only in private and only in certain situations. I’m not on a soap box here trying to rid the internet of profanity. Far from it. In fact, if you use colorful language in your business and it works for you and it works for your target audience, that’s great.
But a long time ago, I made a conscious decision to not use profanity in my business. That decision was influenced by a story I heard, I think it was on an old Zig Ziglar cassette, (see, I told you it was a while ago!), a story that really stuck with me. I’ll share that story and look at the pros and cons of using swear words in your business, on today’s show.
In this episode of the Growing Your Holistic Business Podcast you will learn:
- Why practitioners and coaches who use profanity are actually pushing people away
- Why using substitute swear words, or bleeping over swears in audio or video is no better than actually swearing
- The biggest reason I choose to keep my public content profanity-free
- And much more! (if you listen until the very end, I’ll share another pretty powerful reason not to be using profanity)
Links and resources mentioned in this episode:
Give a listen, and be sure to leave a comment about today’s show. I’d love to hear your thoughts.
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